The borders of design

por valeriamidena em February 25, 2011

Olive Street nº1 :: byHenzel

There are objects that, even if produced with high technology, according to a specific project and on an industrial scale, are displayed before our eyes with the power of artwork, unique and manufactured. They take on a “subject” role before the observer rather than mere “objects”, surprising for their originality, touching for their unique beauty and tempting for the ability to subvert existing standards. These objects drive us out of our comfort zones and demand from us a new perspective and a new reflection on what we thought we knew.

The rugs created by Henzel Studio are like this – they question, test and transcend boundaries that often persist between design (in this case, interior) and art. The starting point is a fresh look at this object, so familiar (?) to all of us… And the result is invariably stunning.

There is no doubt that, without technical excellence and high quality materials, it would be impossible to materialize in wool traits and colors that seem to have come out of paintings, graffiti and watercolors. But if these rugs speak to our soul, it’s because behind the technical excellence and quality materials, another soul is released to them, willing to turn them into a new medium of expression. To do so, it questioned the conventions, overthrew patterns, uses and purposes, and thus redefined not only a new world of colors, images and treatments for this object, but also the relationship we establish with it.

Restlessness, nonconformism and passion are key tools to open our minds and our hearts, allowing us to break free to the new. And our soul needs the new – (re)discovering shapes, colors, uses and relationships, we can create and enjoy, every day, new sources of beauty and pleasure.

To learn more: www.byhenzel.com