Valéria Midena

An architect by education, a designer by choice and esthete by devotion, throughout my life I have been traveling paths that once I’ve considered diverse, but which now to my eyes seem strongly convergent.

As a child, the importance of literature was a family value ingrained both in my mind and in my heart. The discovery of words as a source of pleasure – be they heard, said, written or read – was crucial and transforming so that reading and writing would never left my life.

Even though as a reader I have always dedicated myself to many kind of texts (never putting fiction aside), for many years I have exercised my writing only within the scope of creating branded content. However, over time I began to dedicate myself to essays as well, until more recently getting into the fictional writing, motivated by masters as Áurea Rampazzo, Sandra Vasconcellos, Ronaldo Bressane and José Miguel Wisnik, with whom, among others, I have been improving myself as reader and writer.

Between childhood and youth, fifteen years of studying classical piano and theoretical musical disciplines, under the guidance of professionals like Paulo Bérgamo and Naomi Munakata, have fined-tuned my sensibility and my ears, making music an intrinsic part of my everyday life and turning my constant curiosity into a wide and eclectic repertoire. As an adult, passionate about jazz, bossa nova and other contemporary genres, I came back to the music through the popular piano, seeking to explore, with joy, the infinite universe of rhythms, chords and improvisations.

In the mid-eighties and early nineties, as I was modeling on the most prestigious brazilian catwalks and working with names as Regina Guerreiro, Patrizia Ramalho and Carlos Pazetto, I began to grow interest in fashion design, in the possibilities of dressing and creating style, as well in the body – its health, design and movement contours –, as part of an understanding that the union of all these elements transforms  personal image into a unique visual identity.

On the other hand, my passion for architecture and visual and decorative arts led me to obtain my academic degree from FAUUSP, to explore countless museums and galleries around the world and to take the most diverse courses – from free drawing lessons with Paulo Von Poser to lectures with Javier Mariscal, including art studies with Agnaldo Farias, Charles Watson and Paulo Miyada, having also explored screen printing, glass design, philosophy, aesthetics, and the history of art, fashion and photography.

Finally, about thirty years working on design, creating concepts, brands, furniture, objects and accessories, have trained my eyes, deepened my analytical and reflective capacity and made the observation of the world around me become nearly a vital need – and, without a doubt, an enormous source of pleasure.

AboutEverythingElse is a result of my journey – a journey that, by searching for knowledge and self-knowledge, has always had aesthetics as a conducting wire. Believing that the pleasures of the soul come from all things – sounds, images, shapes, attitudes, sensations or relationships – I intend to investigate, analyze and discuss these sources, understand their mechanisms. And, by sharing here my findings in this sense, I seek to unvail beauties, refine perceptions and senses, and broaden and deepen our pleasures – mine, yours and everyone else’s.